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Shanghai Pudong Development Bank announces global loyalty points exchange service in partnership with Kaligo Solutions

Shanghai Pudong Development Bank announces global loyalty points exchange service in partnership with Kaligo Solutions

Singapore, 9 July 2018 – Shanghai Pudong Development Bank (SPDB), a top ten Chinese financial services player, today announced a strategic partnership with Kaligo Solutions, the global leader for innovative loyalty technology, connecting SPDB’s loyalty schemes to dozens of major frequent traveller programs globally.

The partnership meets SPDB’s strategic objective of bringing to market a new wave of innovations for its multiple loyalty programs. In working with Kaligo’s breakthrough technology, the bank delivers on its commitment to providing customers the most engaging user experiences and exceptional premium rewards value.

Leveraging Kaligo’s industry-leading TransferConnect loyalty currency marketplace, SPDB is now offering its 30M customers the ability to exchange their loyalty points for airline miles and hotel chain points with a broad selection of favourite rewards programs. The new exchange service is available conveniently through SPDB’s iOS and Android mobile applications. Real-time status updates and instant exchange fulfilment ensure a delightful customer experience.

TransferConnect is the world’s first marketplace dedicated to connecting leading financial services brands with frequent traveller rewards programs globally. Banks who join the TransferConnect network benefit from the simplicity of a single technical integration and the opportunity to work with dozens of airline and hotel rewards program partners in a single effective ecosystem.

About SPD Bank Credit Card

Founded in 2004, Shanghai Pudong Development Bank (SPD Bank) Credit Card Center is set up as an independent business unit of SPD Bank, specialised in thecredit card business. It is one of the pioneers among licensed credit card centers in China.

Since its establishment, SPD Bank Credit Card Center has continued innovating to grow, completingits product suite, and developing its distinctive services. It originatedthe operational concept of “one card, one platform” in the industry and introduced customizable Dream cards. Meanwhile, it has formed partnerships with leading airlines, hotel groups, department stores, telecommunications and online gaming companies, as well as internet platforms, and launched a series of thematic co-brand cards in accordance with market segmentation. It collaborates with domestic and foreign card organizations to issue premier cards to further enrichits product lines. Though the creation of one-stop reward platforms such as “Voucher Bank”, “Mileage bank”, “Data Bank”, and “Hotel Bank”, SPD Bank Credit Card Center has launched red packets, delicious meals, reward points, movies, business districts, sports, audiovisual, and games to establish a featured marketing system that continues to improve customer management. In recent years, SPD Bank Credit Card Center has been standing at the frontier of the internet finance industry. It strategically deployed its official Wechat account and Puda Xi Ben App and comprehensively integrated smart business and platform entry functions, fostering a leading mobile platform for internet financial services.

In the future, SPD Bank Credit Card Center will continue to promote customer-centric and market-oriented business philosophy, adhere to the business objectives towards scale, quality and efficiency, and proactively build the best domestic credit card organization.

About Kaligo Solutions

Kaligo Solutions is operated by Kaligo Pte Ltd., the global leader for innovative travel and loyalty technology. Established in Singapore in 2014 with offices across APAC, Europe and the Americas, Kaligo Solutions enables 80+ of the world’s leading loyalty programmes to drive engagement through highly innovative and purpose driven rewards experiences.

With custom-built solutions including innovative loyalty technology like their TransferConnect marketplace and TravelEdge powered white labels, as well as loyalty enablement and management, Kaligo supercharges the world’s leading loyalty programmes with delightful experiences that build lasting customer loyalty.

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