Segmentation & Targeting
Ascenda’s segmentation capabilities enable you to deliver deeply relevant messaging and offers to every one of your customers. Seamless integration between our marketing campaign development tools, propensity models and data warehouse help you personalize lifecycle campaigns in a simple and effective manner.
We help you make smarter customer investment decisions marrying the right marketing channel mix with the right offers to acquire, activate and retain your most valuable customer segments.
Augment your existing customer data with our proprietary aggregate loyalty industry data to develop buyer personas and segmentations based on audience, demographic, lifecycle-stage & behavioural indicators.
Profile your historical offer performance and economics while leveraging our industry and marketing expertise to develop offers that maximize response and minimize cost.
Identify the optimal lifecycle stage and channels to deliver your campaigns. We make sure you build meaningful, long-term relationships with your most valuable customers while maintaining consistent experiences across all of your touch-points.