Program Optimization

Expertise and innovation for existing programs

Partner with Ascenda to drive innovation, grow your program, and streamline operations. Our advisory services for existing loyalty programs are tailored to specific needs across technology, content, financials, marketing, and servicing.

Whether you are looking for a quick and targeted injection of expertise, or a comprehensive program overhaul led by a dedicated project team, we deliver exactly the advisory scope you need.

Key Services
  • Platform Upgrades
  • Rewards Catalog Management
  • Partnership Strategy Refresh
  • Liability & Cost Reduction
  • Marketing Optimization
  • Fraud Mitigation
Rewards Catalog Management

A good catalog isn’t like a museum, with lots of dusty, old items under glass. It’s like a store where the thrill of discovery keeps customers coming back time after time. Ascenda makes sure your catalog stays fresh, relevant and exciting by continually optimising your rewards catalog selections.

Partnership Strategy Refresh

With Ascenda’s worldwide partner network, we take your partnership strategy from a pain point to a competitive advantage. Our team can help you add new, relevant partners for your rewards, at competitive price levels, giving you greater value and your customers more great options.

Fraud Mitigation

Any repository of value is a natural target for fraudsters. Ascenda actively monitors potentially fraudulent or abusive activities using both expert-designed rule sets and the latest machine learning technologies and protecting you from account takeovers, fraudulent rewards redemptions, and unauthorized rewards resale.

Liability & Cost Reduction

Cost of rewards and balance sheet liabilities don’t have to be a constant headache. With an Ascenda liability and cost optimization project, we help you determine areas where costs can be saved, both through reduction of direct operating expenditure such as rewards procurement costs, and through improved liability forecasting. Actively managing the average cost per point redeemed as well as the ultimate redemption rate can free up cash flow, enabling you to do more with less.

Marketing Optimization

From developing optimal budgets to measuring and tracking return on marketing spend by validated behavioral tracking, Ascenda turbocharges your rewards marketing. Our marketing optimization team helps you deliver messaging and offers that are completely aligned with your brand voice and promise, while improving your engagement KPIs across the customer lifecycle