Program Optimization

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Expertise and innovation for existing programs

Partner with Ascenda to drive innovation, grow your program, and streamline operations. Our advisory services for existing loyalty programs are tailored to specific needs across technology, content, financials, marketing, and servicing.

Whether you are looking for a quick and targeted injection of expertise, or a comprehensive program overhaul led by a dedicated project team, we deliver exactly the advisory scope you need.


Rewards Catalog Management

A good catalog isn’t like a museum, with lots of dusty, old items under glass. It’s like a store where the thrill of discovery keeps customers coming back time after time. Ascenda makes sure your catalog stays fresh, relevant and exciting by continually optimizing your rewards catalog selections.

Partnership Strategy Refresh

With Ascenda’s worldwide partner network, we take your partnership strategy from a pain point to a competitive advantage. Our team can help you add new, relevant partners for your rewards at competitive price levels, giving you greater value and your customers more options.

Fraud Mitigation

Any repository of value is a natural target for fraudsters. Ascenda actively monitors potentially fraudulent or abusive activities using both expert-designed rule sets and leveraging machine learning technologies. Ascenda protects you from account takeovers, fraudulent rewards redemptions, and unauthorized rewards resale.

Rewards Cost Optimization

The cost of rewards don’t have to be a constant headache. We help you benchmark and uncover areas where costs can be saved. Smartly managing the average cost per point as well as your ultimate redemption rate quickly frees up cash flow, enabling you to reinvest in the areas where you can drive the greatest impact.

Marketing Strategy

From developing optimal budgets to tracking ROI through validated behavioral tracking, Ascenda turbocharges your rewards marketing. Our marketing team helps you deliver messaging and offers that are aligned with your brand voice and promise, while improving engagement KPIs across the customer lifecycle.

Liability Management

As the scale and complexity of a rewards program grow, points liabilities and the uncertainty of future redemption costs can become increasing concerns. Ascenda enables brands to shift liabilities off the balance sheet and unlock new opportunities to create program value.

Key Services

  • Rewards Catalog Management
  • Partnership Strategy Refresh
  • Fraud Mitigation
  • Rewards Cost Optimization
  • Marketing Strategy
  • Liability Management