As the scale and complexity of a rewards program grow, points liabilities and the uncertainty of future redemption costs can become increasing concerns. Ascenda enables brands to shift liabilities off the balance sheet and unlock new opportunities to create
Wholly-owned or a joint venture variation? Choosing the right legal construct is a critical foundation for your
Access tax & accounting experts with first-hand experience driving results for stand-alone loyalty
From breakage modelling to regulatory analysis, we help you set the right strategy for backing rewards liabilities
Fuel your growth plans through our network of investment professionals experienced in loyalty
Evolving a major single-merchant rewards program into a broader coalition ecosystem can be the ultimate growth aspiration for ambitious loyalty professionals. Success stories in major markets such as Japan, Australia, Germany, the UK and Canada have proven the power of the model, with coalitions achieving well over 50%
By enabling consumers to earn points across key everyday spend categories, coalitions significantly increase the desirability of a rewards currency. And by collecting transactional data across industry verticals such as retail, travel, petrol and telco, they can monetize valuable customer insights and
Ascenda supports each step on your path towards coalition. It starts with establishing your loyalty program as a stand-alone entity, and shifting rewards liabilities from your core business into the program. Revenue streams and expenses of the program entity are clearly defined to position you optimally for building a strong network of
