24 9月 Inbursa launches global loyalty points exchange capabilities in partnership with Kaligo Solutions
Mexico City, September 24, 2018 – Grupo Financiero Inbursa (“Inbursa”), the fourth largest financial group in Mexico, in partnership with Kaligo Solutions, the global leader in loyalty innovation, today announced the launch of a global points transfer offering, connecting their loyalty program Recompensas Inbursa to a large selection of airline and hotel loyalty programs worldwide.
Leveraging Kaligo Solutions’ industry-leading TransferConnect marketplace, Inbursa now offers its 2.1 million cardholders a broad selection of international hotel and airline transfer partners, with whom they can transfer their Inbursa Points and enjoy a previously unmatched one-point to one-mile conversion ratio.
This launch marks a move from Inbursa to cater more to its premium high-spend customer segments and to expand its brand presence internationally. The launch of international points transfer options particularly appeals to cardholders that travel and spend extensively in international markets for both business and leisure.
“Through this partnership with Kaligo we are able to offer new opportunities and exciting benefits to our cardholders,” expressed Javier Foncerrada, CEO of Inbursa. “This will clearly result in more satisfied customers who will be able to travel worldwide thanks to our loyalty program.”
“We are delighted to welcome Inbursa to the TransferConnect marketplace,” said Kyle Armstrong, CEO of Kaligo Solutions. “Our strategic partnership helps Inbursa build a value proposition that clearly differentiates itself in the eyes of affluent credit cardholders and offers an exciting opportunity for us to contribute to the growth of their loyalty program.”
TransferConnect by Kaligo Solutions is the world’s leading loyalty currency exchange platform dedicated to connecting financial services brands with frequent traveller rewards programs globally.
Inbursa is Mexico’s fourth largest financial group with operations in the financial, insurance, credit services and private pension plan sector. Inbursa has over 900 branches and outlet branches nationwide, a sales force of more than 30,000, and operates in every state in Mexico.
Inbursa provides, amongst others, banking and credit services to the corporate, governmental and retail segments of the economy. Inbursa seeks to offer its customers a wide range of products while providing high levels of service.
For more information on Grupo Financiero Inbursa, please visit www.inbursa.com.
About Kaligo Solutions
Kaligo Solutions is operated by Kaligo Pte Ltd., the global leader for innovative loyalty technology. Established in Singapore in 2014 with offices across APAC, Europe and the Americas, Kaligo Solutions enables 70+ of the world’s leading loyalty programmes to drive engagement through highly innovative and purpose-driven rewards experiences.
With custom-built solutions including the market-leading TransferConnect marketplace and TravelEdge white label suite, as well as loyalty enablement and management services, Kaligo supercharges the world’s leading loyalty programmes with delightful experiences that build deep and lasting customer relationships.