17 7月 Cathay United Bank launches global airline and hotel Points Transfer program in partnership with Kaligo Solutions
Singapore, 17 July 2018 – Cathay United Bank, a subsidiary of Cathay Financial Holdings, one of Taiwan’s largest financial services companies, and Kaligo Solutions, the global leader for innovative loyalty technology, announced a strategic partnership to launch new reward points transfer services for Cathay United Bank Credit Card customers.
Cathay United Bank Credit Card has leveraged Kaligo Solutions’ TransferConnect points transfer solution to offer cardholders more diversified points transfer options, enabling 6 million customers to transfer their Reward Points to a range of top global airline and hotel rewards programmes. Through the various reward points utilization channels provided by Kaligo Solutions, Cathay United Bank is able to effectively drive card spend and increase utilization of reward points, as well as to further strengthen its customized precision marketing capabilities.
The collaboration through TransferConnect kicks off a thriving strategic partnership between Cathay United Bank and Kaligo Solutions that seeks to drive spend and reward points utilization through a number of solutions rendered by Kaligo Solutions.
TransferConnect by Kaligo Solutions is the world’s leading loyalty currency exchange platform dedicated to connecting financial services brands with frequent traveller rewards programmes globally. Partners can simply plug into the TransferConnect platform using a single technical integration and give its customers access to dozens of top global airline and hotel rewards programme partners within the TransferConnect network.
About Cathay United Bank
Cathay United Bank was founded in 1975 and is a subsidiary of Cathay Financial Holdings. It is the largest privately-owned bank in Taiwan, ranked by number of branches. It has a leading position in securities transaction services, credit card and wealth management businesses. Cathay United Bank has achieved outstanding performance in the consumer finance field, through product innovation, high-quality customer service and in-depth understanding of the industry. Its credit card business includes 6.05 million cards in circulation in 2017 with a cumulative account amount of 441.6 billion TWD and is ranked 1st with the biggest market share in Taiwan for two consecutive years, continuing to lead the financial industry.
About Kaligo Solutions
Kaligo Solutions is operated by Kaligo Pte Ltd., the global leader for innovative travel and loyalty technology. Established in Singapore in 2014 with offices across APAC, Europe and the Americas, Kaligo Solutions enables 80+ of the world’s leading loyalty programmes to drive engagement through highly innovative and purpose driven rewards experiences.
With custom-built solutions including innovative loyalty technology like their TransferConnect marketplace and TravelEdge powered white labels, as well as loyalty enablement and management, Kaligo supercharges the world’s leading loyalty programmes with delightful experiences that build lasting customer loyalty.