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STRATEGY

Campaign Design

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Powerful & Engaging Marketing Campaigns Made Simple

From initial concept brainstorming through to beautiful, highly-localised and relevant campaign creatives, Ascenda’s full service brand, design, content and localisation teams create engaging marketing communications tailored to your audience and objectives.

We apply deep industry experience, local market expertise and the latest design principles to execute high performing marketing campaigns for many of the world’s top brands. Our methodology uses a rigorous user-centric approach for campaign creation:

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Develop Customer Personas
Develop Customer Personas

Profile target audience and develop personas based on quantitative and qualitative feedback.

Map Customer Journey
Map Customer Journey

Visualize the entire customer journey where our target audience engages with the brand to solve their problem or achieve their goals.

Design Contact Strategy
Design Contact Strategy

Analyze the touchpoints within the customer journey. The customers will engage with our campaign along with the resulting paths to purchase.

Craft Localized Messaging
Craft Localized Messaging

Brainstorm your voice and aesthetic enhancing your brand voice while resonating with the local market target audience.

Deliver Cross-Channel Campaign Creatives
Deliver Cross-Channel Campaign Creatives

From here, we develop integrated campaign creative designs intersecting storytelling with utility to achieve meaningful interactions between your campaign and the target audience.

Examples from our campaign portfolio

Acquisition
Offline

Offline

Cathay United Bank offline advertisement of newly launched loyalty currency transfer platform.

Cross-sell

Cross-sell

Unique cross-selling widget for El Al to promote their hotel booking platform, after booking a flight.

SEO

SEO

Customised search engine optimisation to maximise performance.

Activation
Welcome series

Welcome series

Localised and automated welcome email for new subscribers, highlighting value proposition.

Editorials

Editorials

Editorial newsletter for Etihad Guest Members to engage their co-brand cardholders.

Remarketing

Remarketing

Customized abandon cart notification with booking details allow convenient checkouts.

Retention
Reactivitation

Reactivitation

Detailed analyses allow strategic implementation of reactivation campaigns to extend customer lifecycle.