07 October 2021
Ascenda announces Expedia partnership for bank loyalty platform Nexus


Ascenda, the technology company that makes loyalty simple, has announced an exclusive partnership with Expedia Partner Solutions (EPS) for its rapid-deployment SaaS rewards solution, Nexus.

Kyle Armstrong, Chief Executive Officer at Ascenda, explained: “As banks across the globe gear up to capture a share of rebounding travel and cross-border spend, this partnership with EPS is an important investment to further enrich the Nexus proposition with world-class travel experiences.”

The partnership strengthens Ascenda’s rewards offering across key geographies, including the United States, Latin America, Middle East and Asia Pacific. Nexus bank clients in these regions will benefit from aspirational rewards enabled by EPS’ scalable technology, high-quality content, competitive rates, and excellent customer service.

“As travel begins to recover from the challenges of the past year, loyalty and reward programs are playing a big role in helping travelers get back on the road,” added Alfonso Paredes, Senior Vice President of Commercial Partnerships, Expedia Partner Solutions. “We’re excited to enable Ascenda to scale faster with cutting edge technology and our ever-growing expertise within our organization. We share a passion for enabling travel for everyone everywhere, and we’re very excited for the future of this partnership.”

Nexus enables banks worldwide to operate a market-leading rewards program with a fraction of the typical implementation lead-time and cost. In addition to travel rewards, it encompasses Ascenda’s entire line-up of points-based and cash-back propositions, including the merchant offers aggregation platform, OffersHub, digital gift cards and the points exchange network TransferConnect.