Ascenda acquires global loyalty consulting firm Loyalty Advantage

Ascenda acquires global loyalty consulting firm Loyalty Advantage

Singapore, 18 January 2019 – Ascenda, the global loyalty management company, today announced the acquisition of loyalty consulting firm Loyalty Advantage. Mark Mullinix – previously Managing Director at Loyalty Advantage – has joined Ascenda as Head of Loyalty Strategy.

With the acquisition, Ascenda expands its loyalty advisory division and brings aboard Loyalty Advantage’s proven expertise in rewards program development and optimization for leading brands across aviation, travel, retail and hospitality.

In his new role, Mullinix will drive the company’s vision of making loyalty simple and enabling clients to successfully develop & grow premium loyalty programs around the world.

Prior to leading Loyalty Advantage, Mullinix held loyalty-centric roles at American Express in Canada, the UK, Hong Kong and Singapore. “Working with Ascenda to expand their loyalty advisory capabilities represents a fantastic opportunity to combine the strategic expertise of Loyalty Advantage with the technology and implementation capabilities of Ascenda, enabling us to deliver across the entire spectrum of client needs in the loyalty space,” said Mark Mullinix, Loyalty Advantage’s Managing Director.

“We are thrilled to announce this strategic acquisition which further strengthens Ascenda’s loyalty advisory services,” said Kyle Armstrong, CEO of Ascenda. “The talent, expertise and client footprint from Loyalty Advantage deliver synergistic benefits across our loyalty management business.”

About Ascenda

Ascenda (formerly Kaligo Solutions) is a global provider of innovative loyalty solutions and operates premium rewards propositions for major financial services and travel brands worldwide.

With a mandate to make loyalty simple, Ascenda’s solutions are easy to manage, fast to deploy and designed to deliver exceptional customer value. From end-to-end loyalty management to modular solutions such as the TransferConnect currency network, redemption capabilities and loyalty marketing, Ascenda supercharges the world’s leading loyalty programs to build enduring customer relationships.

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